Are you having problems with your Nightclub? I would like to share with you some tips to ensure success when running a nightclub.
In different clubs in Asia I have seen a lot of frustration between owners and directors due to the low productivity of the staff. I had the opportunity to have talks with the CEOs and Directors of the biggest chains of Gentlemen's club in USA to know what their opinion on this topic was , and we always reached the same conclusions.
Sometimes we ask that the staff of the club take care of reservations, customer service, inventory, staff hours, being the first line of sales and at the same time sending documentation for administrative work, etc. etc. Without order and autonomous management, it is impossible to accomplish and complete this large volume of necessary tasks.
When things do not go the way we want, we complain about the quality of the staff, and we accuse them of lack of commitment, discipline, etc. But we rarely make an internal reflection to know the true cause of the problem.
And what would be one of the causes?
For many years now I have declared myself an enemy of multitasking in nightclubs. Through different projects and operations in different countries I learned that the team has to be clear about their roles and their responsibilities.
There are studies that show that multitasking in general is something of the past. The neuroscience is clear: We are built to be mono-taskers. One study found that just 2.5 percent of people are able to multitask effectively. And when the rest of us try to do two complex activities simultaneously, it is simply an illusion.
And how to solve this problem?
It depends a lot on the size of the club. If it is a club with more than 50 employees, it is necessary to shred the works and regroup them into sub-categories.
How to classify your club? We will discuss that in another article.
Each team or individual has to concentrate on a particular goal. Remember that when the roles are more clear, it is easier to assign responsibilities in projects. For that you have to know in detail all the SOPs of each club process. Break down large tasks, into small tasks and create a resource map where the Director can assign tasks that relate to the main activity of each department.
If there is an unassigned function or an unchecked task when assigning responsibilities, any member could detect it and bring it to other's attention. You just have to follow a transparent model in which the transfer of data in the team is fluid.
At this point, communication is of vital importance for the proper development of any project, especially in an operation that works every day and night. We must work for a more transparent model, in which the transfer of information is fast and affective among the members of the team, especially when there are departments working in different shifts. For this reason, Managers should share with the entire team the responsibilities of each member. Everyone should be aware of four fundamental aspects:
Companies that follow this pattern use tools that facilitate internal communication, such as instant messaging by groups depending on the department or task. With this, we get a pro-active team that participates in decision-making and commits to the project of managing the nightclub well.
Now there are different applications and platforms that help us create groups and have control of tasks. In the past, I used an online platform called Hitask but now there are many applications that help us keep the information of the work in order.
BUILD A GOOD TEAM
Creating groups that can effectively communicate with each other within the club is very important.
Currently the Operations Director exercise an important role dedicated exclusively to build teams. He is the figure of the modern leader. Not only his mission is to assign responsibilities in projects, but to motivate his collaborators so that they are the ones who solve many of the assigned functions. It is what is known as self-employed, who self-manage, and even, sometimes they themselves are assigned certain responsibilities. In this way, the Director or the Project Manager will provide the necessary tools so that the work of each member is as effective as possible.
Self-management is extremely important in our business, because managers sometimes have to make decisions in matter of seconds dealing with clients and dancers.
It is also important to explain the scope of the role of each person involved in the project. This is essential to achieve good levels of productivity,
BALANCE THE WORK
Once the different tasks in the team have been assigned, there are cases where we are faced with unplanned situations, especially in our business model where everything can happen during the night. As a result, it is possible that the volume of work is unbalanced among the people involved in the same activity or similar roles.
At this time, the Director must be aware and act quickly to rebalance the effort among his collaborators. A good company management tracks the team and has a resource calculator at hand, if it is a member of the team that works more than one hundred percent of its capacity, assign some tasks to another team member.
As important as assigning tasks is, just as important is to remove tasks that can stop the progress of an individual or a team. For example, assign the minimum administrative work to the personnel in charge of Sales and Customer Service. That team should concentrate as much as possible on selling and looking for new prospects.
Depending on the type of the nightclub, the Director or Project Manager must attend to particular needs and provide solutions to the deliverables. However, what a Nightclub Director should never forget is that the work is carried out by people, with their mistakes and successes, but they are collaborators who not only need a guideline to follow, but a dedication and leadership ability, which not all Manager has, but that can be learned with experience and acquiring new management techniques.
We must not forget that our business is a "people business", that is what makes it unique and at the same time so complex and challenging. I hope that these guidelines help you to organize better the work in your club and forget about multitasking.
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