Nowadays, Social Media Marketing plays a very important role in today's business. In the Night Club Industry is critical important to interact constantly with clients, associates, suppliers and everybody in their network.
We would like to share with you an interview with George Kobakov, VP of Operations of Horse Power, a Social Media Marketing Company based in US. Growing rapidly, George and his team are planning to make the next big move to Asian Market:
Hello George, Tell us a little bit about Promo HorsePower?
Social HorsePower is a social media application that allows businesses to reach tens of thousands of new customers - with the click of a button! The brainchild of Founder and CEO, Alen Bubich; a talented and driven technology entrepreneur with four highly successful businesses to date, Social HorsePower operates within four verticals: Fitness, Salon/Spa, Retail and Nightlife (aka Promo HorsePower). As evident with most technology start-ups Social HorsePower began in a basement but soon outgrew its humble beginnings to now include several offices in our native Canada as well as the United States.
How does Promo HorsePromo works?
Promo HorsePower (the nightlife vertical of parent company, Social HorsePower), is a social media tool that allows nightlife industry business owners to leverage the existing social networks of their employees to attract new customers to their business - without having to pester the employees for status updates. In a nutshell, we have digitized peer-to-peer referral marketing.
Posting to Promo HorsePower is quite simple and user friendly. After the Marketing or Social Media Manager or business owner logs in to their dashboard, they on-board their Social Media Brand Ambassador (SMBA) team, then craft messages for Facebook, LinkedIn and Twitter. Upon completion of their message, they select a time-frame for the message to publish, click "Schedule" and from here sit back, admire their handy-work and watch the results pour in!
Our nightlife industry clientele see social media engagement rates soar and enjoy Click-Through-Rates (CTR) in the THOUSANDS by using our application. This is because each post is delivered to the individual SMBA team member's respective Newsfeeds and appears as if they posted the message themselves. According to Nielsen Global Market Research, customers are 84% more likely to make a purchase based on a referral from a friend or family. This holds true with social media. Businesses can now take ownership of local word-of-mouth marketing and reach new customers who previously had no connection with the brand.
See Promo HorsePower in action - watch this video! http://www.socialhp.com/club/video
What are the benefits of using Promo HorsePower?
There are many benefits of using Promo HorsePower, including:
· Increased Brand Exposure on Social Media
· Meet Tens of Thousands of Potential New Customers Previously Unaffiliated with Your Brand
· Control Local Word-of-Mouth Marketing
· Team Member Approval System - allows SMBA's to approve posts before they get published
· Promo HorsePower Publishes to Facebook Fanpages - streamlining your social media efforts
· Each Account is Assigned a Social Media Content Manager - to ensure that each post meets our best practices and receives optimal results each and every time.
· We offer a 360 Solution Which Includes Content Writing Services, Image Editing and More - for those businesses who simply do not have time to craft social media messages
· The Application is Extremely Simple and User Friendly
· Never Bug Your Employees for Status Updates Again!
In our association we focus in the Adult night club industry, are you working with any night club operator?
We are currently working with a number of Adult Nightclub operators in the United States. Some of our more notable clients include, Crazy Horse 3, Royal Nightclub, Spearmint Rhino LV, and Hustler Club LV.
We eagerly look forward to mirroring the same successes we've had domestically and bringing it to the Asian Pacific Nightlife market.
How was the impact in Crazy Horse 3 using PromoHP.com?
Crazy Horse 3 in Las Vegas, USA has achieved phenomenal social media success by implementing our application into their larger social strategy. They are currently reaching over 500,000 potential customers with each post – with a team of only 216 SMBAs! The messages are generating clicks redirected to their website, in the THOUSANDS – all of which are potential new customers. With a smart content strategy, CH3 has been able to exponentially increase their online visibility and ability to reach potential new customers.
What about Asia? Are you working with some clubs?
Currently, we are working with a few nightclubs Asian Pacific market, including: Spark 101, Spark ATT and Halo Lounge – all of which are located in either Taipei or Taiwan. They have seen a lot of growth and success simply by using our application. At this time, we have yet to break ground in the Adult Nightlife Industry – but we certainly welcome the opportunity.
In your opinion, what are the most significant differences between the Asian Market in comparison to US?
Promo HorsePower as enjoyed a lot of commercial success within the North American and European markets, however the Asian industry for nightclubs is the envy of everyone 'in the know'. There are ‘high end’ and ‘dive bars’ in everywhere, but after speaking with club owners and promoters within the Las Vegas, Los Angeles and New York City markets, they all echo the same theme – the Asian Pacific market presents the “best of the best” of the global nightlife industry. It is a nightlife scene where the most luxurious and lavish options are quite literally at customers fingertips. Developing a club clientele, however, is a similar challenge regardless of geographic location. After speaking with nightlife counterparts such Tryst Nightclub (Toronto, Canada), Avalon Nightclub (NYC, USA) and High Definition Music Festival (United Kingdom), they all have the same desire – to control local word of mouth marketing to sell out events and pack each club night to the brim with happy new customers willing to spend money. Anyone who can control word-of-mouth marketing can accomplish this goal. This is where Promo HorsePower’s proven record of success can help!
In your opinion which Social Media Network is the most effective channel to interact with customers for a nightclub?
Different networks serve different purposes. Based on the data that we have collected, Facebook and Twitter are the two most effective social media platforms for the nightlife industry. Most nightlife patrons tend to use social media to learn of the hottest events taking place and if their friends are going. These two platforms allow users to share of-the-minute updates and have the highest engagement rates of all social media platforms.
Would you like to share some news with our members?
We would like to take this opportunity to introduce ourselves to all APENCA’s members. You have a fantastic industry that is quickly growing and becoming a staple in the global nightlife industry. Promo HorsePower would love to be a part of this growth and assist in increasing its intensity. Your growth and success and is one of our primary goals.
We thanks George for his time and we wish him and the team of SOCIAL HORSE POWER the best in ASIA. Visit PromHP website for more information and contact: https://www.socialhp.com/
Have a good day everyone,
Asian Night Club Association