Choosing the right club is very important for a dancer; I have been discussing many topics with some of my friends, associates and fellow club operators. We have spent hours pouring over deliberations and opinions about how to recognize Crappy Clubs. Here are some tips, which might alleviate some of the guesswork in order to help you …whether you are a new dancer or veteran, or if you want to open or improve your Club. Let me share with you some thoughts from a very good friend and colleague of mine, Janet Godkin:
One would think that one would know already if they own a crappy strip club. Well, they don't. The owner of a crappy strip club is sort of like the parent of big nosed, one eyed sloth; "he's so cute ...isn't he cute." Argh! Beauty lies in the eye of the beholder, sure, but the ugly truth is the world is littered with crappy strip clubs - so let's do a quick evaluation to see if your club is CRAPPY & where it fits in. Got some Kleenex? You might get a little misty if I hit a nerve here.
Location, Location, Location; unless your club is located in an old British castle, a or on the back nine of a PAR 5, then there's no good reason why your club should be surrounded by highways & fruit trees. Unless your strippers moonlight as mechanics... then it’s probably a bad idea to open shop on rural, industrial property, or near warehouses, or auto body repair shops - that sort of thing. What surrounds your club or potential club? GOOGLE IT & SEE. If you zero in on a barren desert, and/or an industrial backdrop of some sort, miles from intelligent forms of life - this club's a lemon. These days no amount of naked, writhing, bodies will lure male hormones to make the trip. It's 2012 - men can simply stay home & GOOGLE porn - it’s cheaper than a DUI.
Is it clean? Nothing worse than a smelly, dirty, dark, smoky strip club. If you can't see or smell dirt right out of the gate, and you're completely unfazed by it, then go buy a pig farm or something instead.
Shoddy Branding; Just when I think I've heard it all I get bonked on the head with the worlds most ridiculous branding. For example: Bad Ladies in Greece. Really. C'mon- who's your target market here- and check out those ugly table & chairs! Then there's StarButts in Korea. WTF! And you know what I love about Chicas Locas (aside from the stupid name) is that it actually made it onto TheWorldsBestStripClubs.com list. Just a wild guess but it seems the webmaster of TWBSC isn't exactly doing a lot of homework -Chicas Locas license was pulled for dealing in illegal substances & sex acts. (Sloths.) I had to do a double take when the next one contacted me; I thought it must be a misprint - Chix on Dix. Anyway, blah blah blah, just stupid. Get a grip.
Got a License? Many a club owner comes up with cockamamie ideas to open in places where strip clubs are illegal, OR without a license at all. I promoted a fantastic new club which opened in Porto, Portugal a few years back. The owners spent 500,000 euro to refurbish an exquisite old disco into a swanky new gentlemen's club. By all accounts- these were good people- good location- lots of money- just they just overlooked one very important detail. Open, for all of what, a few hours, police stormed in & permanently shut the club down for having a disco license. It was a landslide loss in ONE NIGHT for these investors - for them it was worse than the Bear Stearns collapse. Aya ya yai.
Some regions either ban stripping altogether or are dodgy about the whole strip club license scheme; places such as Cayman Islands, Malaysia, Bahamas, Brunei, Singapore, Malta & Turkey - all borderline illegal/ dodgy- fegget about it.
Illegal Crap Google Strip Club Raids & the Internet will slap you with a cafeteria of links relating to stories about strip club raids...and the reasons for it.
Lousy Management. If you lack the effort and/or budget to hire, select and train the right people to run your strip club; you will reap the “non-rewards” of making that decision. Would you open a department store without the right staff and training? A law firm? McDonalds? I personally have had hundreds of meetings with club owners about the importance of budgeting for training efficient & qualified staff. They are still in business – turning a profit. The others, well, they are either driving in circles on an empty tank, out of business, or suffering like a clubbed seal.
An empty hand has nothing to give; the only way you're going to make money from strip clubs such as the ones mentioned above is if you charge clients & strippers 10 bucks a pop every time they whine & complain.
APENCA would like to add a footnote to Janet’s article: If you are new to the industry, want to avoid the mistakes listed above; you know you would never hire a plumber to clean your carpets; then hire someone with experience, who is a professional in the industry, or else align yourself and associate with a professional chain of club operators.
When you enter into the Gentlemen’s club industry, you have to put aside all that you have learned about strip clubs back when you were a guest; whether they come from China, America, or Mars, the staff and dancers behave in a different way than you are accustom to. Keep an open mind and enjoy your new business venture.
By Janet Godkin.
APENCA welcomes our new member. Janet Godkin. Janet is one of the best-known personalities in the Industry. She has worked with Club Owners and Dancers internationally, from Vancouver to Tokyo, from Mexico to Iceland. With 29 years of experience in the industry Janet’s opinion and articles are “a must read” for Club Owners and Dancers.
To get more are articles, tips and information from Janet, please contact us to and register as a member.
Thank you to Janet to share this amazing article with Apenca Members
Have a great day!